Copywriting

Finding the tone and the words to bring your brand, your products, your press kits, your product sheets, your training materials to life... Always with the aim of clarifying the positioning of your offer and helping to strengthen your business.

Institutional texts

Introduce your brand to a new audience, clarify and synthesize the reason to exist and the relevance of your offer, expose your missions and values through a brand manifesto...

Product-related texts

Make your products vibrate and your consumers dream, by finding a tone and a speech in line with your values, your approach and your market segment.

Articles I wrote

Articles and reviews published on the webzine auparfum.com and Nez, the Olfactory Magazine.